This is more than a business, it’s a shared passion, a family story and a love for flowers that’s been passed down and reimagined for a new generation.

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That love has now come full circle. With her daughter Emily joining the family business, a new chapter has begun. Emily brings fresh energy, creativity, and a genuine passion for silk floristry. She has grown up surrounded by flowers, helping from an early age and developing a natural eye for detail and design. Together, they blend experience with a modern perspective, relaunching the business with renewed excitement and a shared vision for the future.

 

What started as a simple passion quickly grew into something much bigger. Emma has spent over 16 years specialising in silk flowers—long before they became the statement pieces they are today. What began as a hobby soon positioned Emma as one of the UK’s first well-known specialists in high-quality artificial flowers..

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Emma also owned a local shop, where her work truly spoke for itself. Customers would regularly walk in believing they were visiting a traditional florist, often surprised to discover that every arrangement was made from silk flowers. It became a real testament to the quality and realism she is known for today.

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She went on to play a key role in turning floral installations and flower-covered doorways into a recognisable trend, with her work featured across TV shows, national magazines and newspapers and enjoyed by a wide range of high-profile clients. Her reputation has been built on both creativity and deep expertise, with a true understanding of how to make silk flowers look timeless, elegant and incredibly lifelike.

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After 15 years of running a successful business, Emma stepped away and returned to the corporate world, taking time to reset after turning her passion into a high-pressure career. Even then, she never fully stopped, continuing to create floral displays in her spare time, purely for the love of it.

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Now, with Emily’s passion and fresh creative direction alongside Emma’s experience, the business has been lovingly brought back to life.

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Emma & Emily are passionate about quality, firmly believing that you get what you pay for. Artificial flowers are more than just décor they’re an investment. When cared for properly, they truly are the gift that keeps on giving and should last you a lifetime.